Wednesday, October 28, 2015

Down Fill Power


Q: Why do SFERRA's heavy weight 900+ fill power duvets (Cornwall and Snowdon) have more ounces of down than our heavy weight 800+ fill power duvets (Cardigan)?

A: In general, the higher the fill power — or size of the down cluster — the lower the ounces required. The concept is “warmth without weight.” If you review all of our down products, as the fill power increases, the weight decreases. However, when it comes to the winter weight duvets, the 900+ fill power is actually heavier than the 800+ fill power.


 The reasoning behind going "super heavy" on the winter weight in the higher end down, is that the customers ordering a heavy weight 900+ comforter want a super thick and extremely fluffy duvet. They are typically not ordering it for the warmth, as the medium / year-round weight comforter provides excellent warmth. These customers want the thickest, fullest, loftiest comforter out there. It enhances the perceived value.

The Snowdon collection features 900+ fill power and a German silk jacquard ticking:
The Cornwall collection features 900+ fill power and a German cotton batiste ticking: 












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