So what exactly is thread count? It is simply a measure of how many threads—warp (lengthwise) and weft (widthwise)—are woven into one square inch of fabric. The thread count of “standard” cotton or muslin is around 150; good-quality sheets start at 180-thread count; and a count of 200 and higher is considered percale.
Thread count also has to do with the yarn construction and quality of the yarn. With finer threads, like those produced with Egyptian cotton, more can be woven into each square inch, producing a finer, softer, more flexible fabric.

My observation is that talking about thread count in sheets is overblown and has been a marketing ploy for many companies. Very simply, the European fabric industry finishes fabric better than anywhere else in the world. At South Beach Linens we have sold many sheets with 300 to 400 thread count which are as soft as many so called higher thread count sheets.
Bottom line…the way the fabric is processed in the finishing stage is more important than thread count! Types of cottons, single ply or twin ply and mercerization are other issues which come into play and affect the feel and quality. If you have question in making a decision on what kind of sheets to buy, please contact me. I’ll be happy to help you.

All the best!
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